From Runway to Top Drawer: The Plum Trend
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Every season has its color story. Some years it’s camel and cream, other years it’s rust and burnt orange. But this fall, the fashion world has turned its attention to something deeper, richer, and more unexpected: plum.
Walk through the latest runway collections and you’ll see it everywhere — on velvet gowns at Valentino, in sleek coats at Michael Kors, and even as daring lipstick shades sweeping the beauty world. Plum has stepped confidently into the spotlight, and for good reason.
Why Plum, Why Now?
There’s something about plum that feels exactly right for autumn. It’s bold but wearable, moody yet refined. It flatters every skin tone, pairs seamlessly with fall’s classic neutrals, and brings a sense of luxury without being over the top. Think of a glass of red-plum wine on a crisp evening, or the jewel-toned fruit at the market: rich, satisfying, timeless.
Fashion editors are calling it the shade of the season, and the best part? You don’t need a front-row ticket at Fashion Week to wear it.
From Street Style to Lingerie Drawer
While plum boots, handbags, and statement coats are already showing up in street style photos, we believe the most powerful trends start closer to home — with the pieces you wear every day.
That’s why we designed our Peacock Lace in Plum: a perfect translation of this season’s must-have shade into lingerie that feels as good as it looks. It’s flattering, feminine, and versatile — just like the color itself.
A Limited-Time Way to Wear the Trend
And because a great trend is even better when it comes with savings, we’re celebrating plum with an exclusive fall campaign:
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Buy 1 → 40% off
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Buy 2 → 50% off
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Buy 3+ → 60% off
Consider it our way of making the runway trend accessible — and irresistible.
Final Thoughts
Plum isn’t just a passing color crush. It’s a mood, a feeling, and a timeless shade you’ll reach for again and again. This season, let plum be more than the color of your lipstick or your handbag. Bring it into your top drawer, and wear the trend where confidence starts: closest to you.
