THIS IS LAJENDO
Lajendo is a lifestyle brand from Gothenburg, Sweden. We create versatile, thoughtful essentials that flow with your day, from slow and quiet moments to when the day unfolds into something more.
Our pieces are easy to style, naturally flattering, and comfortable to wear. Clothing that feels personal, adaptable, and quietly confident, just like the women who wear it.
"Made for the unscripted hours"
Jennifer Dorvall, Founder of Lajendo
The background & why
Lajendo began with a feeling—a desire for clothing that could carry you through your day without requiring you to switch who you are.
So much of women’s clothing is designed for a single moment or role: work, lounge, going out, being polished, being relaxed. But life doesn’t happen in separate scenes. We live many versions of ourselves in one day.
We needed clothing that could meet all of them.
Lajendo was created to make getting dressed feel effortless—so your energy can
Words from the Founder
Lajendo is rooted in the way I live my own life. I’ve always moved between worlds, from the meeting room straight into dinner plans, from landing at an airport into an event, from quiet mornings at home into hosting the people I love. My days rarely unfold in neat categories; they shift, expand, and ask different things of me.
I wanted to create a lifestyle brand that reflects how I have lived, learned, and evolved over the last 15 years.
Lajendo began with underwear as a foundation of closeness and ease, and naturally grew into Everywear, pieces that adapt to the rhythm of your day and become personal through how you wear them.
The pieces are not the statement — you are. Lajendo is a lifestyle first. The clothing simply follows.
