Everywear. A new category by Lajendo

Everywear. A new category by Lajendo

Designed for real days that move between work, life, and everything in between.


Slow mornings and spontaneous nights

From early flights to late dinners, I spent years moving through days that required different versions of me. Mornings that started quietly and professionally. Afternoons filled with meetings, decisions, and momentum. Evenings that often turned into dinners, events, or moments I hadn’t planned when I got dressed that morning.

What I kept running into wasn’t a lack of options.It was a lack of continuity.

Most clothing is designed for one part of the day. Workwear for work. Something else for the evening. Something softer for home. The reality of my days rarely followed those clear divisions.

 


When real days don’t fit into one outfit

My days were mixed. Work, movement, travel, meetings, conversations, dinners. Often all in one stretch, without the time or desire to reset in between.

The challenge wasn’t changing outfits. The challenge was finding one outfit that could carry me through it all.

I wanted pieces that felt appropriate in a professional setting, but still worked later in the day. Clothing that felt considered without feeling stiff. Comfortable without looking casual. Feminine without being fragile.

That gap stayed with me.

 


 

"Thoughtfully designed for women who move through full days with ambition, curiosity, and momentum."

 


The shift that shaped Everything

Over time, that frustration became clarity.

I wasn’t looking for another occasion piece. I was looking for clothing that respected how days actually unfold. Clothing designed with the understanding that life isn’t segmented into neat categories.

That insight became the foundation for a new category within Lajendo.
Everywear.

Not as a trend, but as a response to real life.

Pieces designed to move through many moments. For early mornings that turn into long days. For workdays that stretch into dinners. For days where you don’t want to choose between looking intentional and feeling at ease.

Everywear is about extending the usefulness of what you own. Letting one piece belong to more than one moment.

 


 

Why Everywear exists within Lajendo

Lajendo already existed as a brand when Everywear was created. But as my life evolved, so did the need for what I wanted to wear.

The shift into clothing wasn’t about expansion. It was about alignment.

I wanted to create pieces that reflect a lifestyle built on intention and ease. Not performed. Not overstated. Just thoughtfully designed for women who move through full days with ambition, curiosity, and momentum.

Women who go from work to dinner. From focus to connection. From structure to spontaneity.

 


 

More than clothing

Lajendo is a lifestyle brand rooted in versatility, intention, and personal rhythm. It is shaped by real days and lived experience, not by trends or single occasions.

We create pieces that are meant to be worn often, styled intuitively, and lived in fully. Clothing for the in between moments. For days that change shape. For women who want to feel ready without overthinking.

What began as a need for clothing that could keep up with real life has grown into something tangible you can be part of, and return to, every day.

Slow mornings. Spontaneous nights.
And everything in between 🖤