Lajendo has always been about creating more ease in women’s lives. With Everywear, that idea became crystal clear: clothing that moves as fluidly as life does.
The inspiration came from my own journey. For years I lived, worked, and ran my own businesses in Los Angeles, a city where days never felt linear. You could start with coffee by the beach and somehow end up at a rooftop dinner without ever planning for it. LA was fast, inspiring, and unpredictable, and your wardrobe had to keep up.
Later, I spent nine years at a SaaS company, growing from Executive Assistant to Chief Brand Officer. My days often began with early flights or back-to-back meetings and ended with client dinners, launch parties, or spontaneous get-togethers.
That rhythm, demanding yet inspiring, shaped how I viewed clothing. I found myself constantly packing extra outfits “just in case” or rushing home to change between day and night plans. And like so many women I have spoken with, I craved one thing: ease.
Ease that didn’t mean compromising on style.
Ease that could carry me from morning focus to evening spontaneity.
Ease that felt as right in a boardroom as it did in a bar.
Everywear was created to answer that need.
Each piece is designed to be your go-to wardrobe foundation. Structured enough to look polished, soft enough to feel like leisurewear, and versatile enough to adapt to whatever the day or night brings.
That is the essence of Everywear. Not just a collection, but a philosophy that now defines Lajendo as a lifestyle brand — designed for women who live fully, freely, and on their own terms.