The power of gifting

Why I Wanted to Make Our Subscription Giftable

When I started Lajendo, it was with a vision to contribute to women’s wellness in a more thoughtful, everyday way — to create something that supported how we care for ourselves, and each other.

Not just in big life moments, but in the smallest routines. Like replacing worn-out underwear. Like starting your day in something that feels good.

Over time, I realized the impact doesn’t have to stop with the person wearing it.

That’s why we’ve added two new ways to gift our subscription:
🌿 A set amount of months to give someone the experience of feeling taken care of
🤍 Or, for our current subscribers, the option to gift one of your deliveries instead of skipping

To me, this is about more than functionality. It’s about how we show up for one another.
Research shows that giving boosts our well-being, deepens connection, and creates lasting impact. These new features are our way of turning self-care into shared care.

Because sometimes the most generous thing we can do is simply share what’s been good for us.

— Jennifer
Founder, Lajendo