I’ve been living in our Keep It Simple Set this summer. It’s become the piece I reach for again and again, not because I’m trying to wear it, but because it’s simply the one that always feels right.
"I always wonder whether a product will become what you imagined it could be"
I wear it on travel days, whether it’s an early morning flight or a weekend road trip, when I want to feel comfortable while still looking put together.
After long days by the ocean, it’s the first thing I change into. There’s something about soft cotton, salty hair, and warm summer evenings that just feels right.
It’s what I’m wearing for rosé evenings on the balcony, cooking late summer dinners with friends, or those evenings that start at home but somehow end somewhere else.
It’s the outfit I throw on for a quick trip into the city, knowing there’s a good chance I’ll stay out longer than planned. Just as often, it’s what I reach for on rainy summer days, slow mornings with a cup of coffee, or movie nights on the couch.
As a founder, you always wonder whether a product will become what you imagined it could be. This summer, I think the Keep It Simple Set has done exactly that for me. It’s become the piece I reach for without thinking, and that’s exactly how I hoped it would be worn.