Long before the first sample arrived, this collection existed as a feeling.
We imagined slow summer mornings with the windows open, long lunches that turned into evenings, weekends away with only a small suitcase, and the comfort of getting dressed without having to think too much. We wanted to create pieces that felt as natural to wear as the season itself: light, versatile, and made from materials that belonged in summer.
"making this collection something developed not only by us, but together with our community."
When we hosted our Grand Opening earlier this spring, we invited our guests to become part of the journey. They explored the first samples, shared their thoughts, and voted for the colors they wanted to see brought to life. Their feedback helped shape the final palette of both the Girlfriend Dress and the Keep It Simple Set, making this collection something developed not only by us, but together with our community.
The Keep It Simple Set is, in many ways, the next chapter of one of our most loved designs. Inspired by the Coffee to Cocktails Set, we wanted to build on everything our customers appreciated while introducing a more natural fabric that felt better suited for the warmer months. The result is a set crafted primarily from cotton, designed with the same versatility that made its predecessor a favorite, but reimagined for summer.
The Girlfriend Dress began with a different question: what would a summer dress look like if it were designed even more intentionally around the everyday needs of women? The answer wasn’t only found in its linen and cotton blend or its softly structured silhouette, but in the small details that often make the biggest difference. Hidden side pockets became an essential part of the design, creating a dress that feels just as practical as it does feminine.
Although they serve different purposes, both pieces were created from the same belief: that beautiful clothing should not only look good, but also make everyday life feel a little easier.
Xo,
Jennifer