For those building balance
BORN OUT OF A LIFESTYLE
Lajendo is a lifestyle fashion brand founded by Jennifer Dorvall. It grew out of the decade following her move back to Gothenburg, a period defined by building and leading digital brand experiences, while moving through long days of high-paced work, international travel, and late dinners, and intentionally finding ways to recenter through long walks in nature, yoga, cooking, creativity, and space to breathe.
That way of living revealed a desire to bring intention into the everyday, and that a full life is built through both focus and ease, never performed. What began as a consciously shaped life evolved into something of her own, based on curiosity and personal rhythm, gathered over time.
BALANCE IN EVERYDAY
Inspired by women who love being at home creating a life they enjoy, but who are just as drawn to new places, shared dinners, and experiences that leave a mark. Women who move easily between staying in and going out, comfort and ambition, the familiar and the new.
We exist to support that balance, turning a lived lifestyle into something tangible you can be part of, and return to, every day.
SUSTAINABILITY, BY CHOICE
We approach sustainability through everyday decisions rather than grand promises. We work with delivery partners who share our environmental goals, we use biodegradable packaging, and handle our local errands with an electric company car. Whenever there is a more responsible option available, we choose it.
WELLNESS AS FOUNDATION
Wellness is part of how we think, work, and create. We believe in supporting both physical and mental wellbeing as a counterbalance to fast paced lives and constant expectations. Through the way we design, communicate, and build Lajendo, we aim to encourage balance, self care, and a more intentional relationship with everyday life.
THOUGHTFUL MANUFACTURING
Our pieces are manufactured in China through close collaboration with a dedicated local team. Working closely with our partners allows us to navigate ethical choices, production standards, and quality with care, while learning from local expertise in craftsmanship, materials, and industry practices. Transparency and long term relationships guide how we choose to produce.
PRODUCED IN LIMITED QUANTITIES
We produce in small, limited quantities by choice. This allows us to stay close to what we create, avoid overproduction, and maintain quality at every step. It also gives us the flexibility to learn, adapt, and grow at a pace that feels aligned with how we want to build Lajendo.
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