A new standard for underwear

Lajendo is a Swedish underwear brand offering a women’s underwear subscription that delivers comfortable, high-quality panties straight to your door – monthly or quarterly.  It’s a simple way to keep your drawer fresh, without the hassle of shopping or the guilt of holding onto old pairs.

Underwear subscription

We’re here to change how women buy underwear. With a subscription that replaces your old pairs regularly – effortlessly, beautifully, and right on time.

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How it works

🩷 Personalized Undies
Tailored to your preferences, your fit, your flow. Select your size and style once, and we’ll take care of the rest.

💌 A Thoughtful Gift
Each month, enjoy a small surprise—a token of softness, intention, or joy. Just because you deserve it.

🧘‍♀️ Built-In Wellness Ritual
A pause in your month. An invitation to check in. A grounding moment that helps you reconnect with your body and self.

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Get to know more about Lajendo

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